Episode 40: What is an author brand?

“I’m a human, not a company. Why would I need a brand?”

That’s the question I answer in this episode as I talk with Cara Ray, a writer, copywriter and marketer.

We talk about:

• What an author brand is

• Why a brand is more than logos, fonts, and colors

• How an author brand can help you serve your reader more effectively

• How to get started creating your own author brand

• The questions you need to ask yourself before you create your brand

Cara is a Christian writer, entrepreneur, and community builder. She writes to encourage men and women to enjoy God through Gospel-centered devotionals. When she’s not facilitating community within the Writers’ Bloc, she’s wielding words as a full-time copywriter, marketer, and web designer.

If you’d like her help creating your author brand, visit her website.

If you’re not sure who your reader is and what you offer them, I would love to help you find clarity in that. Book a free discovery call today.

If you’re looking for a Christian writing community, check out www.mywritersbloc.com.

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